Orjuela Entertainment, LLC is a Latin Music Entertainment company founded in 2000 based in Los Angeles that offers services in live shows, talent booking, management, music publishing & brands consulting. Since 2003 OE has produced, booked, and/or promoted various well known Latin artists/acts including Enrique Iglesias, Aventura, Mana, Tigres del Norte, Grupo Firme, Los Angeles Azules, Gloria Trevi, Alejandra Guzman, Caifanes, Franco Escamilla, Gerardo Ortiz, Paquita La Del Barrio, Ramon Ayala, Tucanes de Tijuana, Luis Fonsi, Olga Tañon, Gilberto Santarosa, Pedro Fernandez, Jose Jose, Daddy Yankee, Don Omar, Elvis Crespo, Ivy Queen, Wisin y Yandel, and many more. OE also created multi-talent line-up concert series brands Invasion del Reggaeton, Invasion del Corrido, LA Salsa Festival and Cumbiazo Fest.
OE has worked with brands such as Corona, Budweiser, Target, Hennessy, Miller Lite, Universal Pictures, Heineken, Crown Royal, Chivas Regal, Cuervo, Mexicana Airlines, Volaris, AARP, and Los Defensores on music related events.
In 2005 OE was hired as the west coast Latin A&R Creative for BMG Publishing which transitioned into Universal Music Publishing Group in 2008.
In 2008 OE also formed an alliance with Universal Music Latin Entertainment (UMLE) that created a live entertainment platform for UMLE in which OE provided services with live events, artists services, & special bookings. OE also worked with GTS, UMLE’s management division, in booking US tours for their artists such as Luis Fonsi, Gloria Trevi, David Bisbal, and Fanny Lu.
In 2014 OE became the National Latin Talent Buyer for Nederlander Concerts for its venues in various US markets. OE has booked many of today’s hottest Latin acts such as Pepe Aguilar, Los Angeles Azules, Gloria Trevi, Alejandra Guzman, Grupo Firme, Ramon Ayala, Christian Nodal and many more in markets such as Los Angeles, San Jose, Oakland, Anaheim, San Diego, Sacramento, Santa Barbara, Ontario, Paso Robles, Denver, Austin, San Antonio, Dallas and Albuquerque.
Mr. Orjuela features 25 years of experience in many aspects of the Latin music business. He began working in the family live entertainment business, Pan American Productions, at a young age and later became the West Coast Latin Manager for global live entertainment company Clear Channel Entertainment/CFA (now Live Nation). Later he founded Orjuela Entertainment, an LA-based music promoter of many top Latin acts and key events such as Invasion del Reggaetón & Invasion del Corrido and later formed a strategic alliance with Universal Music Latin Entertainment that included other live activities. He has also served in A&R for BMG Music Publishing and Universal Music Publishing. Orjuela launched a national Latin department at Nederlander Concerts and has steadily grown this area with many highly successful shows from top Latin artists. Orjuela along with partners Gustavo Lopez and Eddy Laca founded Talento Uno Music, a full stack entertainment company for Latin music based in Los Angeles providing artists and business partners with interconnected services across all Latin music platforms including artist development, distribution, digital, branding, publishing, and live events. Talento Uno Music was later acquired by the Saban Music Group and Orjuela became head of Live, Management, and Publishing. Orjuela helped launch TUStreams, the first Latin focused digital distribution platform and is currently launching OE Music, a Latin music label under the Orjuela Entertainment umbrella. Orjuela is a member of LARAS and has been involved in St. Judes latin music initiatives.
